Uplifting Capability – Supporting Humble Brag to Engage Government

About Humble Brag: Ethical Coffee Social Enterprise in Australia

Humble Brag Coffee

Humble Brag is a Victorian-based, certified Social Enterprise specialising in the supply of specialty-grade, ethically sourced, carbon-neutral roasted coffee. In partnership with industry leaders Five Senses, Humble Brag roasts and distributes nationwide from state-of-the-art facilities in Victoria and Western Australia.

Proudly producing some of the highest quality ethical coffee available on the Australian market, Humble Brag donates 50% of profits to support Indigenous young people and international aid. Their commitment to social impact is matched by a deep focus on quality, innovation, and sustainability.

The Challenge: Entering the Government Procurement Market as a Social Enterprise

Humble Brag had a strong foundation in commercial and ethical supply but had not previously pursued opportunities in the government sector. As a start-up social enterprise, they needed support to translate their commercial success into a compelling offering tailored to the unique requirements of government buyers.

Sedo Group’s Approach: Capability Building for Government Readiness

Sedo Group partnered with Humble Brag to uplift their internal capability and support them in positioning themselves effectively for government engagement.

Key areas of support included:

• Government Procurement Coaching for Social Enterprises: We provided targeted coaching to build Humble Brag’s understanding of government procurement processes and expectations, ensuring they were equipped to navigate their first major government-facing opportunity.
• Collateral Review and Strategic Messaging: Sedo reviewed and refined Humble Brag’s capability statement to align with government requirements, ensuring clarity, professionalism, and alignment with procurement standards.
• Defining a Strong Value Proposition: We worked collaboratively to craft a UVP that articulated Humble Brag’s unique impact, quality, and operational capability in language that resonated with public sector buyers.
• Structuring and Presenting a Competitive Offering: We advised on structuring and packaging their services in a way that highlighted their ethical credentials and operational readiness—crucial for building trust with government clients.
  

  Photo of Sedo Group and Humble Brag teams

Testimonial: Social Procurement Success

– Andrew Mellody, CEO of Humble Brag

“Sedo Group provided us with a crash course to pursue Government work. As a start-up social enterprise, we appreciated them taking us through each aspect and allowing us to maximise the opportunity to work with government. They were patient, encouraging and exhibited their expertise throughout the engagement. They helped us to refine our message and made sure it reflected HumbleBrag to put our best foot forward in this exciting endeavour. I highly recommend Sedo Group to any social enterprises and small businesses out there who have previously looked at government work as an opportunity and thought it’s just too hard.”

Helping Social Enterprises Succeed in Government Procurement

Sedo Group’s tailored support empowered Humble Brag to confidently step into the government market, equipped with the tools, messaging, and strategy to succeed. Our deep expertise in strategic and social procurement ensures social enterprises like Humble Brag are not just compliant—but compelling to public sector buyers.